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Marketing Toolkit

Refer to this toolkit as you run your marketing campaign.

Thank you for downloading the Marketing Toolkit for the Bloomin’ 4 Good Program!

Refer to this toolkit as you run your marketing campaign for an overview of important assets and quick links to valuable resources.

What Does This Resource Include?

To aid your success with running the Bloomin’ 4 Good program, we’ve collected helpful templates, checklists and tips within this marketing toolkit. This collection of assets is just one resource available to help you organize, promote and celebrate this important cause.

Frequently Asked Questions


What is the Bloomin’ 4 Good Program?

Give back to the local community with every bouquet of flowers sold! Each time a shopper purchases the Bloomin’ 4 Good Bouquet with the purple hanging tag, $1 is donated to a local nonprofit organization selected to benefit for the month. Every bouquet sold works to give back across the local communities served by Giant Food.

Where can I buy the Bloomin’ 4 Good Bouquet?

Bloomin’ 4 Good Bouquets are available at all Giant Food locations. Look for the bouquets with the purple hanging tag in the floral section of the store. If you can’t find them, just ask a staff member where they are. They’ll be happy to show you!

Does only a certain type of floral bouquet benefit local nonprofits?

Yes, floral bouquets which benefit the selected nonprofit organization of the month are indicated by a purple hanging tag (shown below). The bouquets are “grower’s choice,” so the assortment of seasonal flowers will vary.